Melbet

About the Case

Melbet is one of the fastest-growing global betting brands, known for its bold approach to sports entertainment and its expanding presence in Asia. With a focus on emerging markets and cultural relevance, the brand was seeking a high-impact ambassador in Southeast Asia to boost awareness and create authentic connections.

Our Work

At VANQUISH, we connected Melbet with our talent Bobby Ray Parks Jr., one of Southeast Asia’s most iconic basketball players, in a partnership built on ambition, performance, and local resonance.

This collaboration reflects VANQUISH’s ability to create globally resonant connections through powerful storytelling and strategy.

By aligning Melbet’s expansion goals with Bobby Ray’s influence on and off the court, we crafted a partnership that goes beyond traditional sponsorship — it’s a story of excellence, authenticity, and a shared vision.

Partnerships