Jaquet Droz, the prestigious Swiss luxury watch brand, sought to enhance its visibility and reinforce its image of exclusivity and elegance through a public figure who could embody these values. The brand aimed to highlight its relevance in special events and galas, searching for an ambassador capable of connecting with a broad audience spanning multiple generations.
At VANQUISH, we orchestrated the collaboration between Jaquet Droz and Rodrygo, meticulously planning and developing an integrated content creation strategy that was published on the footballer’s social media platforms. This partnership was further amplified through strategic mentions in high-prestige magazines such as SWM and GQ, where Rodrygo praised Jaquet Droz as his preferred watch brand. This approach not only showcased Rodrygo’s versatility with luxury brands but also positioned Jaquet Droz watches as the ideal accessory for galas and special moments. Our strategy effectively reinforced the brand’s image of exclusivity, connecting it with a wider and more sophisticated audience.
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+34 650 70 48 74
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marketing@letsvanquish.com
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