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WISH

About the Case

WISH.com, a leading e-commerce platform, launched the #TimeonYourHands campaign to increase brand awareness and drive engagement during the 2018 FIFA World Cup in Russia. The global campaign aimed to connect with a massive audience through partnerships with prominent football players.

Our Work

At VANQUISH, we negotiated and implemented the sponsorship of renowned players such as Gianluigi Buffon, Paul Pogba, Tim Howard, Claudio Bravo, Robin Van Persie, Gareth Bale, and Neymar Jr. for WISH.com’s #TimeonYourHands campaign. The campaign featured multiple TV and social media spots, launched globally during the 2018 FIFA World Cup. Additionally, to boost online engagement and conversations with brand users, the players generated posts and Insta-Stories on their personal accounts. Our work ensured extensive visibility and significant impact, positioning WISH.com as an influential brand during the world’s largest sporting event.

Social Media
Content Creation
Partnerships
2
1
WISH - Gianluigi Buffon
WISH - Paul Pogba

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