Siux Electra ST2

At VANQUISH, we conceptualized the campaign for the new Siux Electra ST2 racket, building on the communication of the ST1 and taking it further. We developed a fresh and electric concept, “Lighting The Game,” giving this edition its own unique style. We handled the production of visual and digital content optimized to capture the attention of paddle tennis players, highlighting how the ST2 can elevate their game. Our innovative and creative approach not only increased the visibility of the racket but also significantly boosted sales, reinforcing Siux’s presence in the market.