Neoenergia

At VANQUISH, we facilitated the collaboration between Neoenergia and Rodrygo Goes, who actively participated in the #NossaVez campaign. Rodrygo wore the Brazilian Women’s National Team jersey, calling on all Brazilians to cheer for the team in the FIFA Women’s World Cup. This collaboration marked a milestone for Neoenergia, as it featured a male player in their activations for the first time, highlighting the brand’s commitment to inclusion and gender equality, and creating a significant impact on its audience. Our work involved managing the entire campaign, from planning to execution, ensuring that the message of inclusion and support was clear and resonated with Neoenergia’s audience.