Neoenergia aimed to launch the #NossaVez campaign to support the Brazilian women’s team in the FIFA Women’s World Cup Australia & New Zealand 2023™ and reflect on the role of women in sports and society. The brand sought to innovate in its activations, which usually feature female profiles, by choosing a relevant male ambassador this time.
At VANQUISH, we facilitated the collaboration between Neoenergia and Rodrygo Goes, who actively participated in the #NossaVez campaign. Rodrygo wore the Brazilian Women’s National Team jersey, calling on all Brazilians to cheer for the team in the FIFA Women’s World Cup. This collaboration marked a milestone for Neoenergia, as it featured a male player in their activations for the first time, highlighting the brand’s commitment to inclusion and gender equality, and creating a significant impact on its audience. Our work involved managing the entire campaign, from planning to execution, ensuring that the message of inclusion and support was clear and resonated with Neoenergia’s audience.
HQ
Calle Manuel Tovar 9, 4F
28034, Madrid
PHONE
+34 696 32 97 53
EMAIL
marketing@letsvanquish.com
HQ
Empire Stores, 55 Water Street, 11201
Brooklyn, NY
EMAIL
marketing@letsvanquish.com
HQ
2901 Florida Ave Suite 840, 33133
Miami, FL
EMAIL
marketing@letsvanquish.com
HQ
Insurgentes Sur 1787, Piso 4,
Col Guadalupe Inn, 01020
Álvaro Obregón,
Ciudad de México
EMAIL
marketing@letsvanquish.com
EMAIL
marketing@letsvanquish.com
HQ
Av. del Libertador 6680 P. 8, C1428ARW
Ciudad Autónoma de Buenos Aires
EMAIL
marketing@letsvanquish.com
HQ
Calle Manuel Tovar 9, 4F, 28034, Madrid
WHATSAPP
+34 696 32 97 53
EMAIL
marketing@letsvanquish.com
© 2024 Vanquish Sportainment | All Rights reserved | Vanquish Sportainment is part of Vanquish Sport & Media Group