Aiming to strengthen its market presence, Biotech USA, a leader in sports supplements, sought to create an authentic connection with a high-performance athlete different from the typical functional training or gym expert. The brand wanted to showcase how its products integrate into the daily life of a professional athlete and the benefits they provide in terms of energy and recovery.
At VANQUISH, we managed the collaboration of Rodrygo as an ambassador for Biotech USA, enhancing the impact of this partnership by activating the sponsorship and creating authentic, high-quality content for social media. Rodrygo demonstrated how he incorporates Biotech USA products into his daily routine, using them during his training for energy and in his post-training recovery. This association highlighted a genuine and effective connection between the footballer and the brand, showcasing the real benefits of the products in the life of a professional athlete.
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